NZZ Bellevue

Bellevue is a destination for a style-affluent audience, offering stories on fashion, design, food, travel, watches, and more. After eight years, Bellevue NZZ’s lifestyle platform received a thoughtful refresh, which we carefully evolved to preserve its character. We had the chance to add new features that improved upon the UX, simplify navigation, rethink the content categories, and make the recipes, a reader highlight, even more helpful. I supported through market research and implementation on social media, refreshing Bellevue’s Instagram templates to ensure consistency across digital channels.